Company Information

Professional Auctions Since 1936​

George Auction Service & Real Estate, LLC began because of 10-year-old Dean George Sr.'s interest in auctioneering. By the age of 19, Dean George Sr. started to sell at auctions. While also farming in Evansville, WI the family grew and Dean George Jr. grew up on their crop and livestock farm and also learned the auction business. Dean Jr. attended the Reisch Auction School in Mason City, Iowa and became an auctioneer. The youngest child of Dean Jr., Kale, also entered the business at 19, following in his grandfather's and father's footsteps. George Auction Service & Real Estate, LLC is proud to have entered into their 3rd generation of service.

Our Services

George Auction Service is a full time, full service, fully insured professional auction service & real estate broker. We have been serving all of Wisconsin and Northern Illinois for over 75 years!

We offer experienced auction management and auctioning of:

Real estate 

Farms & farm machinery

Online auctions

Commercial businesses

Households

Antiques and collections

Benefits and fundraisers

We are also a first generation Real Estate Broker, as Kale earned his brokers license in 2018 after two years as a salesperson. We strive to provide a positive auction experience for both sellers and buyers. To accommodate an ever-changing world and industry we offer live and online auctions and strive to meet your real estate and auction goals.